Our Company: Leadership Team

BSW has a highly experienced management team: six seasoned Executives plus six Professional Support Staff.

Executive Management Team
Joel C. Goldblatt: Founder, President, CEO, and Chairman, is a serial entrepreneur who’s spent 25 years successfully commercializing renewable energy technologies. He founded and led media, telecom & solar companies, including LightPath Technologies and Solaria Corporation.  LightPath had a very lucrative exit through an IPO in 1996. Solaria has raised over $140 million and is manufacturing its low-concentration solar arrays in California. Joel is a pioneer in the renewable energy industry, and a passionate contributor to socially responsible enterprise. His home in Angel Fire, NM, “Heavenly Retreat” is a 5,500 square foot passive/active solar net-metered design, incorporating solar thermal and built-in PV. Joel purchased the global IP assignment for BSW’s product development from Bluenergy AG. He has been instrumental in establishing the Company in the U.S., raising its financing, and preparing for initial production of the WiseEnergy™, ThermaSun™ and UrbaVento™ product lines. Education: BS and Masters degrees from University of Texas at Austin.

Robert L. (Rob) Wheelock, III: Director, Vice President & Chief Financial Officer, is an experienced investment banker, corporate officer, and executive manager.  He has led financings totaling more than $800 million in energy, real estate development, manufacturing, transportation, telecom & information technology sectors.   Rob is recognized in the energy and real estate industries for leading entrepreneurial developments, including development, new construction, renovation, financing and operation of a number of hotel properties.  He is expert in the use of data and statistics, and develops comprehensive economic models. Rob has extensive experience in Structured Finance and Project Finance. Education:  BA economics from Washington and Lee, MBA Finance, Emory University.

Diane M. Bardal: Vice President Marketing & Sales & Chief Operating Officer, serves in the role of Team Leader, plus developing product roadmaps, customer prospects and strategic partners. Ms. Bardal has over 20 years of operations, marketing and sales experience. With a background in natural resources and information technology, she has worked for IBM and Fujitsu in a variety of roles such as project manager, manufacturing/distribution sales representative, and business intelligence specialist. Her in-depth experience across multiple industries and strong customer-focus allowed her to work with executive, operational and marketing/sales teams of Fortune 500 clients. Prior to joining BSW, she was the director of marketing for a national wind developer, establishing strong brand recognition, and for a renewable energy credit (REC) remarketer, achieving regional sales dominance. Education: BS Computer Science & BS Forest Biometry - Colorado State University.

John G. Whitcomb: Chief Strategy Officer – Target: Net Zero, is an expert involved with planning and developing show-case energy and technology projects.  Whitcomb has served AT&T, Boeing, Goldman Sachs, Intel, Lend Lease, Microsoft, Omaha Public Power District, Oracle, Southern California Edison, Xcel Energy, and the U.S.Navy.  John is passionate about aligning the business, technical and operational requirements of projects for his project sponsors.  Education:  Current graduate student in Sustainable Business and Communities at Goddard College focusing on adoption of Zero-energy Communities.

Robert Welch: Vice President, Sales - Energy Programs & Business Development, leads renewable generation and energy efficiency projects, overseeing planning, engineering, development and operation of site-specific and grid-scale projects.  Robert is an expert in net-zero projects, combined heat & power (CHP), solar, wind, geothermal, bio-fuels, storage technologies and advanced controls and automation.   His work has resulted in hundreds of commercial and government projects. His direct project experience includes TVA, PG&E, Southern Co., GSA, Coca Cola, Siemens, IBM, National Renewable Energy Lab, and Ameresco.  Education: BS Degrees in Physics and Psychology from Vanderbilt and MBA program at the University of Tennessee. Robert is a Certified Energy Manager, and serves on the Board of the Association of Energy Engineers.

Paul Watson: Vice President, Business Development, is a professional consultant who also serves as Managing Director, Hermes Investment Group. He previously served as M&A advisor & private equity group manager with KPMG Financial Advisory Services, in Shanghai, China, and as Manager - Startup Financing with I-E Cyber in Houston, Texas. Education: BBA in Finance from University of Houston.

The executive management team has broad expertise in intellectual property development, supply chain management, technology commercialization, finance, sales, and marketing.

Our credits include several IPOs, strategic acquisitions, and managed private sales.


Professional Support Staff
Jamy Berntsen, Product Manager for Solar Thermal, Small Wind, and Solar PV products and components (e.g., intelligent controller)

Dave Avant, IT Services Product Manager: Data Infrastructure and Application development (e.g., Telemaintenance, Reporting)

Larry Mapes, Senior Solar Thermal Engineer: Subject matter expert on Solar Thermal, Small Wind, and Solar PV for installation, operations, problem identification and system optimization.

Ed Pena, Commercialization Manager

Cheryl Rattey, Senior Solar PV Engineer

Margarita Terrell, Inbound & Dealer Sales Manager